https://doi.org/10.32798/zl.1087
The paper examines the media phenomenon of Marija Šerifović, Serbia’s Eurovision Song Contest winner, from two angles: 1) the political context of her success as a representative and cultural emissary of a newly-defined (post-Yugoslav) Serbian nation, and 2) the cultural context of communication of her sexual identity to a largely unsympathetic domestic audience. What makes this case interesting is the over-politicization of this communication: the initial conflict between Šerifović’s celebrity status of a “national heroine” and a (potentially) “queer outcast” has gradually changed in the public sphere in accordance with the more general political shifts in attitudes towards members of the LGBTQ+ community in Serbia. The essay also aims to situate this dynamics in the wider political context of the “sexual diversity debate” revolving around the Eurovision Song Contest.
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