The article examines promotional texts—primarily advertisements—from the perspective of linguistic correctness and the pragmatic functions performed by language errors and occasionalisms. The author classifies errors according to violations in the phonetic, inflectional, lexical, syntactic, stylistic, and pragmatic domains, as well as according to the communicative intentions of the sender. On this basis, he distinguishes between unintentional (incidental) and deliberate errors, the latter interpreted as implicatures. The linguistic analysis draws on the theoretical frameworks of linguistic pragmatics, functional stylistics, and critical linguistics. The author also refers to T. Skalski’s theory, developing his claim that the media dimension of language dominates the sphere of public communication, particularly in the marketing and promotional discourse.
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