Published: 2025-12-31

Being a Fan of Disney: Exploring Disney Fandom through Research, Teaching, and Podcasting

Cody T. Havard
Dzieciństwo. Literatura i Kultura
Section: Essays
DOI https://doi.org/10.32798/dlk.1935

Abstract

For more than 100 years, The Walt Disney Company has influenced the ways peo­ple display fandom, relate with others, and consume entertainment. From the early days of animated shorts and feature-length releases to today’s consumer products distributed through television, theatres, and direct-to-consumer streaming, Dis­ney has undergone several transformations in how it engages with consumers. The article discusses what Disney fandom offers its audiences and how the com­pany utilises its media to shape the future of consumer entertainment, adopting an autoethnographic approach. Drawing on scholarly research, book, podcast, and college class about Disney fandom, the author provides a starting point for those interested in examining fandom and consumption of The Walt Disney Company.

Keywords:

competition, consumer behaviour, fan and consumer engagement, fandom, podcast, Walt Disney

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Havard, C. T. (2025). Being a Fan of Disney: Exploring Disney Fandom through Research, Teaching, and Podcasting. Dzieciństwo. Literatura I Kultura, 7(2), 157–170. https://doi.org/10.32798/dlk.1935

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